Ruud Peters is the CEO of Peters IP Consultancy B.V. He provides consultancy on IP strategy, process and organizational matters to enterprises and institutes, small and big, around the globe In addtion, he is a Board Member / Advisory Board Member in a number of technology, IP services companies and institutes: Konsert Strategy & IP, Gothenburg, Sweden; Novagraaf, Amsterdam, the Netherlands; Iprova Sarl, Lausanne, Switserland, Intertrust, Sunnyvale, USA, School of Management, Zhejiang University, Hangzhou, China, Institute for Intellectual Property Management, Zhejiang University, Hangzhou, China. In 2017, he was appointed as Guest-Professor at the School of Management, Zhejiang University, Hangzhou.