Xinxin Li is a Professor of Operations and Information Management and the Academic Director of MS in Business Analytics and Project Management program at the School of Business at University of Connecticut. Her research interests are in economics of information systems with an emphasis on the implications of new technologies to consumer welfare, firm pricing and competitive strategies. Her research is interdisciplinary and spans information systems, marketing, economics and sociology. She employs both game theoretic modeling and econometric analysis in her research. Her work has been published in Management Science, MIS Quarterly, Information Systems Research, Marketing Science, Strategic Management Journal, Production and Operations Management, Journal of Management Information Systems, among other journals. She is a recipient of ISR Best Reviewer Award, CIST Best Paper Award, and UConn School of Business 5-year Research Excellence Award, Best Paper Award and Ackerman Scholar Award. She serves as a Senior Editor and was an Associate Editor for MIS Quarterly. She received her Ph.D. from University of Pennsylvania and her B.E. from Tsinghua University.