Jessica Fong is an Assistant Professor of Marketing at the University of Michigan Ross School of Business. Her research applies theory-driven models and experimentation to empirically analyze marketing data with the goal of improving firm strategy and better understanding consumer behavior. Substantively, her research focuses on matching markets, platform design, advertising, and behavioral economics. She received her PhD from the Stanford Graduate School of Business and her bachelor’s degree from the California Institute of Technology.

2022 Awards

Send a message