Thomas Baker III


Dr. Baker is a commercial litigator turned Associate Professor in the Sport Management and Policy program at the University of Georgia. He conducts research in sport management that primarily focuses on the application of the law to sport. Within that focus he specializes in how commercial laws influence and affect sport marketing, such as legal issues concerning brand image/management and the use of social media in sport marketing. Additionally, he conducts risk management research focused on (a) preventing sexual abuse in sport, and (b) terrorism management at sports facilities. Dr. Baker received his Ph.D. from the University of Florida in Sport Management where he was a Dr. Charles W. LaPradd Ph.D. Fellow, earned the Clifford A. Boyd Graduate Scholarship Award, and the Norma M. Leavitt Scholarship. He earned his J.D. from Loyola University New Orleans School of Law where he graduated in the top 10% of his class (cum laude) earning the distinction of William L. Crowe, Sr. Scholar.

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