An Appraisal of the Remedy in the Commission’s Google Search (Shopping) Decision and a Guide to its Interpretation in Light of an Analytical Reading of the Case Law

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On 27 June 2017, following a long-running investigation of close to seven years, the Commission adopted a prohibition decision against Google in its Google Search (Shopping) case.1 The Decision finds that Google has abused its dominant position in markets for general search services through the more favourable positioning and display, in its general search results pages, of its own comparison shopping service, Google Shopping, compared to competing comparison shopping services. It imposes on Google the largest fine ever imposed on a single undertaking, €2.42 billion, and requires Google to cease the infringement