On August 20, 2019, 20 U.S. State Attorneys announced a plan to launch an antitrust probe on multiple Big Tech companies. Since then, the number has risen to 48 of the 50 states joining the investigation. This investigation will target the companies Apple, Facebook, and most importantly for the topic of this paper, Google. The initial focus of the Google probe is to determine if the company is too dominant in the internet advertising market and if it has a vertical monopoly, but it could theoretically develop into a much more in-depth investigation into Google’s alleged anticompetitive practices. Shareholders and employees at Google could be in for a bad break up in the future or drastic decreases in shareholder value.
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