Green marketing: Guidance for undertakings

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Taking the advice and recommendations included in this guidance into consideration may help avoid the environmental claims used or planned to be used by your undertaking being misleading to consumers. In addition, it can be useful to consult a person or organisation aware of the legal requirements and take their opinion into account as well as to monitor the current enforcement practice of the GVH. The GVH continuously monitors the development of market processes and whenever it detects commercial practices which are likely to infringe the law, whether based on a complaint or its own observations, it may initiate a proceeding in order to investigate the market practices of the undertaking in question.