New Swiss Supreme Court decision reshapes assessment of lawful price recommendations and vertical price fixing

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The Swiss Federal Supreme Court (the “Court”) found in its decision of February 4, 2021, 2C_149/2018 (the “Decision”) that Pfizer Ltd. (“Pfizer”) had entered into an unlawful vertical price agreement (concerted practice) with pharmacies and physicians limiting competition by issuing vertical price recommendations for Viagra. The decision raises questions as to whether and under what conditions price recommendations are lawful under Swiss competition law.