The French Competition Authority fines a Big Tech company €220 million for abuse of a dominant position through self-preferencing in the ad tech industry (Google AdX / Google DoubleClick for Publishers)

Concurrences Bulletin, Thomas Höppner, Max Volmar and Phillipp Westerhoff, 7 June 2021, e-Competitions

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On 7 June 2021, the French Competition Authority (“FCA”) concluded an investigation into Google’s ad tech business. The FCA (i) found that Google abused a pan-European dominant position and thereby infringed EU competition law by favoring its proprietary display advertising intermediation services, (ii) fined Google €220 million and (iii) rendered commitments mandatory that Google had offered and intends to implement globally (the “Decision”). [1] Since Google waived its right to appeal, the Decision is legally binding and final.

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