Why privacy experts need a place at the antitrust table

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Antitrust enforcers have tended to stay narrowly “in their lane,” failing to engage with how data is collected and used by digital giants and other actors in the adtech jungle, making them susceptible to “competition washing” and “privacy washing.” Antitrust agencies need to integrate privacy into antitrust and cooperate with data protection regulators if they want to stand a chance to address data-driven harms.